©2003 South-Western Chapter 10 Version 3e1 chapter Marketing Channels and Supply Chain Management 10 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 9 Version 3e1 Developing and Managing Products Prepared by Deborah Baker Texas Christian University chapter 9 9.
©2003 South-Western Chapter 4 Version 3e1 chapter Consumer Decision Making 4 4 Prepared by Deborah Baker Texas Christian University.