©2003 South-Western Chapter 3 Version 3e1 chapter Developing a Global Vision 3 3 Prepared by Deborah Baker Texas Christian University.
©2003 South-Western Chapter 10 Version 3e1 chapter Marketing Channels and Supply Chain Management 10 Prepared by Deborah Baker Texas Christian University.
Consumer Decision Making. Chapter 4 Version 3e2 Learning Objective 1 1 Explain why marketing managers should understand consumer behavior.
©2003 South-Western Chapter 4 Version 3e1 chapter Consumer Decision Making 4 4 Prepared by Deborah Baker Texas Christian University.
