16-1 Copyright 2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 16 Sales promotion.
7-1 Chapter 7 Copyright © 2010 by Nelson Education Limited. Promotional and Pricing Strategies 7 PowerPoint Presentation by Ian Anderson, Algonquin College.
Prentice Hall, © 200916-1 Sales Promotion, Events, and Sponsorships Part 5: Principles: How to Win the Battle of the Buzz Chapter 16.
Sales Promotion, Events, and Sponsorships Part 5: Integration and Evaluation Chapter 16.
Chapter 11: SALES PROMOTION: CONSUMER, TRADE, and BUSINESS MARKET TECHNIQUES 11.1.
