Should Ice Hospital
Employees’ Roles in Service Delivery
Employees’ roles in service delivery
Delivering Service through Intermediaries. Service Provider Participants Service principal (originator) creates the service concept (like a manufacturer)
Chapter 17 Marketing Channels for Services. 17 Major Topics for Ch. 17 Characteristics of Services and Their Implications** Focus of Service Marketing.
Special Topics Marketing Channels for Services & Franchising.
