Customer Based Brand Equity Model
Marc Egger: Text Analytics for Brand Research -Non-reactive Concept Mapping to Elicit Consumer Perception
Abc 2011 til uddeling
Brand mgt by sachin
Chapter 4 choosing brand elements to build brand equity
Keller sbm3 06
What is brand equity?
Brand is forever
A brand is forever! A framework for revitalizing declining and dead brands
AKF_guidelines - FINAL v5
Chap 6integratedmarketingcommunicationstobuildbrandequity 130519080754 Phpapp01