how advertising works ?
Understanding consumer and audience psychology
Strengthening the YMCA: Global Presence, Global Visibility 17th World Council of YMCAs 23 July 2010 Hong Kong.
A New Measure of A new measure of Brand Personality Brand personality framework of Geuens, Weijters and de Wulf (2009)Brand Personality Brand Personality Framework of Geuens, Weijters
Principles of successful branding
BUILDING IINNOVATIVE BRANDS Jennifer Aaker 2009
Strategic Marketing Week 2
Flint Hills Technical Advisory Group Regional Branding & Marketing Report A presentation prepared for the 2015 Regional Leaders' Retreat Jan 16 & 17, 2015.
