10-1 12/12/2014 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 10 Groups CONSUMER BEHAVIOR, 9e Michael R. Solomon.
Consumer Behaviour- Social Group
1 Operation Blue Santa By: Sherry Mitchell 2 West Point Leadership Model IDENTIFY ANALYZE RESPOND ASSESS.
Chapter 11 Groups and Social Media. 11-2 Reference Groups Reference group: an actual or imaginary individual/group that influences an individual’s evaluations,
