Chapter 11
COSUMER BEHAVIOUR
BB Chapter Fourteen : Group Influence And Communication
Unit-9 Reference Group Influence and Group Dynamics
Group Influences. 1996 What is a Reference Group? an individual or group who serve as points of comparison or reference and have a significant relevance.
Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das.
Chapter 11 Groups and Social Media. 11-2 Reference Groups Reference group: an actual or imaginary individual/group that influences an individual’s evaluations,
