Chapter 11
Chapter 8 Create the Product. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall8-2 Chapter Objectives Articulate the value proposition.
Chapter 11 Diffusion of Innovations. Diffusion In consumer behavior terms, refers to research on the consumer acceptance of new products and services.
Create the Product Chapter Eight. Explain how value is derived through different product layers Describe how marketers classify products Understand.
