1 Attitude Scaling
7. measuring(scaling) variables
14. Attitude Measurement
BRM Attitude Measurement
1 Attitude Measurement (Source: W.G Zikmund, B.J Babin, J.C Carr and M. Griffin, Business Research Methods, 8th Edition, U.S, South-Western Cengage Learning,
Business Research Methods William G. Zikmund
Business Research Methods William G. Zikmund Chapter 14: Attitude Measurement.
