Dell03012006
Chapter 1 Foundations of Services Marketing. Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics.
Services marketing
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Introduction to services
E Marketing Week11
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Steven Weiss Presents Planning for a Liquidity Event at AM&AA Conference
S M Chapter 1 INTRODUCTION TO SERVICES Explain what services are and identify service trends Explain the need for special services marketing concepts.
Chapter 12 Services and Non-profit Marketing. © 2006 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin Services Defined A service.
Services and Non-profit Marketing
