AS AN INDIVIDUAL THE CONSUMER. Discussion on…. 1. Consumer Motivation 2. Personality & Consumer Behaviour 3. Consumer Perception 4. Consumer Learning.
Psychological Theories of Aging (personality) Lecture 8 – Chapter 7.
ADM 612 - Leadership Lecture 2 – Trait Theory. Description Trait approach one of the first attempts to systematically study leadership. –Great Man Theory.
Practicing Leadership: Principles and Applications Chapter 4: The Evolution of Western Leadership.
Chapter 8 Personality, Lifestyle, and Self-Concept.