Session 2 World of Retailing & SCM 1-2 What is Retailing? Retailing – a set of business activities that adds value to the products and services sold.
PPT 1-1 Consumer Behavior Ignacio J. Vázquez E. © 2007 5 th Edition.
PPT 1-1 5 th Edition PPT 1-2 McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
