Evaluating a Firm’s External Environment 2-1 Chapter 2.
Lecture 02: Strategic Analysis I: The External Context Niels-Erik Wergin Strategic Management.
Strategy A View From The Top Prentice Hall 4-1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Four Analyzing an Industry.
chapter 2 The External and Internal Environment McGraw-Hill/Irwin Principles of Management © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.