IMC Module 1
Integrated Marketing Communication
Ch 8 segmentation
Role of IMC in Marketing Process
Target Marketing Process: Linking Customer Needs to Marketing Action.
Market Segmentation and Positioning
Segment targeting & positioning
7-1 Ch. 7 Target Marketing Strategy: Selecting and Entering a Market Market fragmentation: –The creation of many consumer groups due to the diversity.
Customer Segmentation in the Banking Industry Dr. Robert L. Underwood Associate Professor Department of Business & Accounting Furman University July 21,
Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Chapter Seven.
Segmentation, Targeting and Positioning Linking Customer Needs to Marketing Action.
