Copyright © 2010 by Nelson Education Ltd. PMBA 502 - Chapter 2 Strategic Planning and the Marketing Process with Duane Weaver.
CHAPTER 2
Chapter 2 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole.
Chapter 2 Strategic Planning and the Marketing Process.
BUSI 321GOLDENCHAPTER 7 PLANNING Process of deciding what objectives to pursue during a future time period and what to do to achieve those objectives.
