Chapter 1 Foundations of Services Marketing. Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics.
13049590 introduction-to-service-marketing
Chapter #1
2009_buse3004_feb_9
Module 1 service marketing
Services Marketing - Week 1
Introduction to Services Marketing By Dr Githa Heggde.
1-2 A Note on the PowerPoint Slides... These PowerPoint slides contain selected exhibits, figures, and tables from the chapters as well as objectives.
1-2 Introduction to Services What are services? Why services marketing? Service and Technology Characteristics of Services Compared to Goods
