Chapter 3 Sales Force Management
Tutorial 2
Miscommunication 2
ch 12
Marketingfor managers
Marketing for Managers Rubina D’Mello. Contents Marketing an Its Applications Marketing planning and Organisation Understanding Consumers Product Management.
Marketing GREWAL / LEVY M 17 ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Promotional Strategies. What Is Promotion? Promotional Strategy Promotional Goals Product Variables Promotional Mix Direct Interaction Indirect Communication.
Chapter 5 Supply Chain Integration Mithun J Sharma.
