Cheat Sheet
Organizational Buying Behaviour
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IM Module 2
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Marketing principles K&A chapter 6 MOGHIMI
By: Agung Utama Analyzing business markets and business buying behavior.
Kotler / Armstrong, Chapter 6 Business buyer behavior includes retailers and wholesalers who buy things with the purpose of making a profit. 1.true 2.false.
Customer Purchasing Behavior/the Buying Process. Major Faux Pas Results in Lost Sale Selling overseas (or to foreigners visiting the U.S.) demands a high.