Retailing Management 8e© The McGraw-Hill Companies, All rights reserved. 4 - 1 CHAPTER 2CHAPTER 1 CHAPTER 4 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill.
McGraw-Hill/Irwin Retailing Management, 7/e Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 4 Customer Buying Behavior.
The Hero's Initiation
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