Malhotra09
Chapter 09
Chapter Ten. Lecture Plan Noncomparative Scaling techniques Continuous Rating Scales Itemized Rating Scales Itemized Rating Scales Decisions.
10-1 Chapter 10 Measurement and Scaling: Noncomparative Scaling Techniques.
Chapter Ten. Figure 10.1 Relationship of Noncomparative Scaling to the Previous Chapters and the Marketing Research Process Focus of This Chapter Relationship.
Measurement and Scale 2014
