The top documents tagged [southwests approach]

jetBlue

jetBlue

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1-1. Southwest Airlines: How much can ‘LUV’ do? Naga Lakshmi Damaraju Gregory G. Dess Alan B. Eisner Vasudev Krishnan McGraw-Hill/Irwin Strategic Management,

1-1. Southwest Airlines: How much can ‘LUV’ do? Naga Lakshmi Damaraju Gregory G. Dess Alan B. Eisner Vasudev Krishnan McGraw-Hill/Irwin Strategic Management,

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