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Southwest Airlines Capturing surplus Han Yi Kim. Southwest Airlines Founded in 1971 by Rollin King and Herb Kelleher The third-largest airline in the.
1 Introduction to Marketing Professor Andrés Musalem Marketing Management Fuqua School of Business Introduction Whats Marketing? Three Cs Customer Company.
Customer relationship management 2( southwest airlines)
The Airline Industry Challenges Cyclical Capital-intensive Labor-intensive Energy-intensive!!! Technology-intensive Heavily regulated Heavily.