Marketing management
Copyright © 2005 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 13 Product and Distribution Strategies.
BM Lecture 3 (Module E)
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Introduction to Product Decisions. 2 Preview Product and the major classifications of products and services Decisions companies make about each product.
Creating the Product. 2 Chapter Objectives layers of a product classifications of products importance of new products.
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marketing 300
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