Designing and Managing Services Marketing Management, 13 th ed 13.
Chapter 17 Marketing Channels for Services. 17 Major Topics for Ch. 17 Characteristics of Services and Their Implications** Focus of Service Marketing.
Special Topics Marketing Channels for Services & Franchising.
APPLIED MARKETING STRATEGIES Lecture 22 MGT 681. Strategy Formulation & Implementation Part 3 & 4.
Chapter 13: Designing and Managing Services
