Marketing Research
Exit services marketing -enter service marketing
Iess2013presentation
The Emerging Service Logic Mindset
The social telco
Lecture 6 collaborative consumption and creating shared value using onlne services (24104) v1
S-D Logic The Service-Dominant Logic Mindset: Overview and Directions Research Presentation for the University of Melbourne December 8, 2006 Stephen L.
S-D Logic The Service-Dominant Logic Mindset: A Primer and Preview Faculty Research Presentation Stockholm University School of Business April December.
S-D Logic The Service-Dominant Logic Mindset: An Overview and Preview Presentation to Professor Johan Arndts Markedsforingskonferanse Oslo, Norway April.
Irene ngalmaden2013
Ten reasons 20130621 v3
Gummesson. Service Marketing
