Chapter Objectives Product and Service Strategies CHAPTER 11 1 2 4 7 8 Define product and distinguish between goods and services and how they relate to.
Chapter 11 Product and Service Strategies. 11-2 Chapter Objectives 1.Define the term product and distinguish between goods and services and how they relate.
© 2006 itSMF USA. All rights reserved. ITIL v3 – Familiar Ground, New Territory David Cannon ITSM Practice Principal - HP.
1 Strategic Marketing Management Dr. Hesham O. Dinana.
