ISM 270 Service Engineering and Management Lecture 3: Technology in Services.
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Copyright © 2003 Prentice-Hall, Inc. 15-1 Chapter 15 Designing and Managing Services by PowerPoint by Milton M. Pressley University of New Orleans.
Services and Other Intangibles: Marketing the Product That Isn’t There.
Chapter – 5 Technology in Services 5 Service Management (5e) Operations, Strategy, Information Technology By Fitzsimmons and Fitzsimmons.
Chapter 7 The Service Encounter. 2 1. Use the service encounter triad to describe a service firm’s delivery process. 2. Discuss the role of organizational.
Slide 16.1 Cooper et al: Tourism: Principles and Practice, 3e Pearson Education Limited 2005, © retained by authors Chapter 16 Managing Marketing for Tourism.
1 ETCs of Service: Engineering Psychology into Service Encounters Richard B. Chase Marshall School of Business University of Southern California BYU Seminar,