Leon G. Schiffman & Leslie Lazar Kanuk “Consumer Behavior” 8 th edition, Prentice Hall – 2006 01 Chapter No: 09 Chapter Name: Motivation.
The Consumer as an Individual
The Consumer as an Individual. Figure 4.1 Model of the Motivation Process Learning Needs wants, and desires Tension Goal or need fulfill- ment Goal or.
schiff_cb_ce_03.ppt
THE CONSUMER
