Marketing: Creating and Capturing Customer Value
Armstrong mai12 inppt_01
Chapter no 01 marketing creating and capturing customer value
Chapter 1- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter One Creating and Capturing Customer Value.
“Marketing” Creating Customer Value and Satisfaction Objective: Defining what marketing is and introducing its basic concepts.
Chapter 1 Marketing Creating and Capturing Customer Value.
Introduction to Marketing (MC4050) Lecture Week 2 Marketing process and strategic planning.
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