Concepts of sales management
Personal Selling and Sales Promotion Chapter 16 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON.
Personal Selling
Sales and Distribution Management
Part III SALES FORCE ACTIVITIES Chapter 6: Sales Force Organization.
Part IV SALES FORCE COMPETENCIES Chapter 7: Recruiting and Selecting Sales Personnel.
Chapter 16. Personal presentations by the firm’s sales force for the purpose of making sales and building customer relationships.
McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Information Provision, Persuasion, After-sale Service, Prospecting, Random Lead.