Chapter One Marketing: Managing Profitable Customer Relationships.
Unit Seven What is all about marketing?. Objectives Get the student to be familiar with the concept of marketing. Cultivate the students’ ability of problem-
Marketing Creating and Capturing Customer Value
1 Marketing Management Chapter 1. 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit.
Marketing Skills Introduction 1. What is Marketing? Marketing is the delivery of customer satisfaction at a profit. 2.
Introduction
