Chapter 13 Presentation
Support Media © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Support Media. The Role of Support Media To reach those people in the target audience that primary media (TV, print, etc.) may not have reached or to.
Chapter 11 Sales Promotion and Point of Purchase 11-1.
Chapter 13 Support Media. Last Class srael.mpg srael.mpg Print Media-
Out-of-Home and Support Media. The Role of Out-of-Home Media To deliver the advertising messages people encounter while moving throughout their town or.
