Behavior in social and cultural context 8. Overview Roles and rules Social influences on beliefs Individuals in groups Group identity Group conflict and.
Reicher & Haslam Rethinking the psychology of tyranny: The BBC prison study Tyranny: the arbitrary and/or oppressive exercise of power Question: How do.
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Social Psychology. Social psychology Two major assumptions –Behavior is driven by context –Subjective perceptions guide our behavior.
Social Psychology How humans think about, relate to, and influence others.
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