chap007p.ppt
Chapter 2
The Role of IMC in the Marketing Process
THE ROLE OF IMC IN THE MARKETING PROCESS
Chapter Objectives Marketing Segmentation, Targeting, and Positioning CHAPTER 9 1 2 4 7 8 Identify the essential components of a market. Outline the role.
Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Market Segmentation, Targeting, and Positioning Chapter 8.
WEEK 06 SEGMENTATION, TARGETING & POSITIONING STRATEGIES.
C H A P T E R © 2007 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Market Segmentation and Targeting 7.
