08_MerchandiseManagement
promotion strategies(4210)
Copyright 2003 McGraw-Hill Australia Pty Ltd PPTs t/a Essential Marketing Skills by Rix Slides prepared by Joe Rosagrata Promotion Strategies Chapter 9.
Chapter 11 Advertising and Promotion. © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly.
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Chapter 11 Advertising and Promotion Retailing, 6 th Edition. Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved.