McGraw-Hill/Irwin Retailing Management, 6/e Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 2 Types of Retailers.
Consumer Shopping Overview Retailing MKTG 3346 Professor Edward Fox Cox School of Business/SMU.
Retail Market Strategy. Retailing Strategy More attention to long-term strategic planning than ever before ßDue to the emergence of ßNew competitors.
