Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 3 Market Segmentation, Targeting, and Positioning.
2013 Survey of California Home Buyers. Survey Methodology 1,400 telephone interviews conducted in March 2013 Respondents are home buyers who purchased.
2012 Survey of California Home Buyers. Survey Methodology 800 telephone interviews conducted in August 2012 Respondents are home buyers that purchased.
