BASIC MARKETING MANAGEMENT
Chapter Four Managing Marketing Information. Copyright 2007, Prentice Hall, Inc.4-2 The Importance of Marketing Information Companies need information.
Copyright 2007, Prentice Hall, Inc. 1 1 Principles of Marketing Fall Term 2009 - MKTG 220 Fall Term 2009 - MKTG 220 Dr. Abdullah Sultan Dr. Abdullah Sultan.
SUPPLY CHAIN AND INFORMATION MANAGEMENT SYSTEMS. IMPORTANCE OF INFORMATION MANAGEMENT The development of radically new information and communication technologies.
MARKETING MANAGEMENT
Definition of Marketing the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to.
SUPPLY CHAIN AND INFORMATION MANAGEMENT SYSTEMS
