International Marketing Lecture 4
Chapter Four Managing Marketing Information. Copyright 2007, Prentice Hall, Inc.4-2 The Importance of Marketing Information Companies need information.
Copyright 2007, Prentice Hall, Inc. 1 1 Principles of Marketing Fall Term 2009 - MKTG 220 Fall Term 2009 - MKTG 220 Dr. Abdullah Sultan Dr. Abdullah Sultan.
SUPPLY CHAIN AND INFORMATION MANAGEMENT SYSTEMS. IMPORTANCE OF INFORMATION MANAGEMENT The development of radically new information and communication technologies.
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SUPPLY CHAIN AND INFORMATION MANAGEMENT SYSTEMS
The Design and Evaluation of P2P Transactive Memory System
