Social groups
Chapter5_1
Copyright © 2010 by Nelson Education Ltd. Chapter 4 Consumer Behaviour with Duane Weaver.
Global Edition Chapter Five Consumer Markets and Consumer Buyer Behavior Copyright ©2014 by Pearson Education.
Social Groups. A set of people who identify with one another and interact in structured ways based on shared values/norms. Generally informal- are not.
Chapter 5- slide 1 A MKT 202 Presentation by Ehfaz I t ’s good and good for you Chapter Five Consumer Markets and Consumer Buyer Behavior.
