Executing the Creative 11 ©2012 Cengage Learning. All Rights Reserved.
COPYWRITING ©2012 Cengage Learning. All Rights Reserved.
1 © 2009 South-Western, a part of Cengage Learning Chapter 12 Copywriting PPT 12-1.
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1 Message Strategy 2 Context for Message Strategy Objectives Methods Message Strategy Advertising Strategy (Planning, Preparation, Placement) Advertising.
1 Presented by: Shammi Kumar (31) Advertising Copywriting.
Marketing 3344 Creative Team Creative Concept Art Director Copywriter.
Presented by: Shammi Kumar (31)
