8. 9 Entry and Expansion Mode
International Development Lecture
UK COMMUNICATIONS PROVIDER CONSUMER SWITCHING EXPERIENCE REPORT 2015
©2004 Prentice Hall12-1 Chapter 12: Strategies for Analyzing and Entering Foreign Markets International Business, 4 th Edition Griffin & Pustay.
INTERNATIONAL & GLOBAL MARKETING Prof. Carolina Guerini [email protected] UNIVERSITA’ CATTANEO - LIUC.
