Brand Community , Word of Mouth and Buzz .... for Lovers
Word of mouth
Public Relations and Sponsorship Programs Chapter 13.
Chapter 13. To provide information to the public that reinforces a firms positioning and image. Can be used to change the public’s perception of a.
What’s Happening?
What’s Happening? Projects change/cool-it/ITs-carbon-footprint/Facebook
Public Relations and Sponsorship Programs
