Part 5 Principles: IMC and Total Communication Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall 17-1.
Prentice Hall, © 200916-1 Sales Promotion, Events, and Sponsorships Part 5: Principles: How to Win the Battle of the Buzz Chapter 16.
Sales Promotion, Events, and Sponsorships Part 5: Integration and Evaluation Chapter 16.
Promotions
