SBS 11-13 - Services Mktg - 01 - Intro to Services Marketing
Service Marketing
Sustainability
Chap013
Chapter 4 THE SERVICE SECTOR and THE NEW ECONOMY Defining the New Economy Creating Value in the Service Sector Succeeding in the New Economy ► ▼ ◄
1.03 – 1.04 – 1.05
SEM1 1.04 Product Service Management
CHAPTER 9: SERVICE AS THE CORE OFFERING Part 3: Develop the Value Offering—The Product Experience McGraw-Hill Education Copyright © McGraw-Hill Education.
