Marketing Channels. –Sets of interdependent organizations participating in the process of making a product or service available for use or consumption.
Promotion. Copyright 2007, Prentice-Hall Inc.12-2 The Promotional Mix Advertising Public Relations Sales Promotion Personal Selling Direct Marketing.
Copyright 2007, Prentice-Hall, Inc. 12-1 Figure 12-1 Integrated Marketing Communications.
14 Global Promotion Strategies. Learning Objectives List the major factors that determine a firm’s ability to use a push or a pull promotion strategy.
