Principles of Marketing - Advertising & Public Relations
SEM 5 - B.P- LEC.5c
Advertising and Public Relations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 15.
Introduction to Public Relations Chapter 9: Social Media and Traditional Media Relations Introduction to Public Relations Copyright © 2012 McGraw-Hill.
Chapter 3: A Theoretical Basis for Public Relations Copyright © 2012 McGraw-Hill Companies. All Rights Reserved. McGraw-Hill/Irwin Introduction to Public.
Chapter 16 Advertising and Public Relations Principles of Contemporary Marketing Kurtz & Boone.
