Chapter 7
Sweetgreen presentation final
Integrated service marketing communication
Week 4
The Barbershop: Catalyst for Change and Communication.
GLOBAL PROMOTION STRATEGIES Overview Marketing communications include advertising, sales promotion, personal selling, and public relations. When communicating.
Integrated Promotion Decisions Chapter 13 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
CHAPTER 4 Promotion Opportunity Analysis. Promotions Opportunity Analysis Promotions Opportunity Analysis: The process marketers use to identify target.
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 15 EFFECTIVE PROMOTION MEANS EFFECTIVE COMMUNICATION 15-1Promotion as a Form of Communication.
PROMOTION. WHAT IS IT? Any form of communication a business or organization uses to: INFORM (Tell about a product) PERSUADE (buy my brand not my competitors)
Slide © by Lovelock, Wirtz and Chew 2009 Essentials of Services MarketingChapter 1 - Page 1 CHAPTER 7 Promoting S ERVICES and Educating Customers.
Retail Promotional Strategy Angela DAuria Stanton, Ph.D.
