Sales Promotion Schemes Project Report MBA
Plc
08. market and market segmentation
Marketing Research in Sales Promotion Wenmei Dong Turgut Feyiz Jin Li Pierre Noizet Richard Yang.
Marketing During Recession
Ch16 developing effective marketing communications
Clean Edge Razor Case Study
Chapter 6: Measuring Brand Equity. Contents Need for measuring brand equity Methods of measuring brand equity Financial measures Customer based measures.
© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING.
